About Natalia Valle

Natalia is a Los Angeles based artist. Influenced by the traditions and craftsmanship of her native Guatemala, she uses exquisite painting techniques to bring her Mayan heritage to life.

The Challenge

To create a commerce website that can showcase her rich & colorful art style in a way that drives traffic but takes a back seat to art pieces on display.

The Perfect Solution

To directly connect to Natalia's heritage, I selected a typeface family that was created by a fellow Latina artist. It's simple elegance and Mayan accents compliment rather than overshadow.

I used a sophisticated and minimal color scheme and copious spacing to recreate the feel of being in a physical gallery.

Related Projects

Still curious? Check out some of the other projects I've worked on.